Biography
“The sense that you can not see or touch but purely and emotionally feel.”
Azzi Glasser is an award-winning perfume designer who specialises in creating groundbreaking award- winning fragrances for the world’s top fashion designers, beauty brands, Hollywood actors, musicians and artists. Azzi’s level of creativity brings a bespoke and unique originality to all her creations.
Originator and creator of the award winning Agent Provocateur Parfums, Azzi has also collaborated and created fragrances with Alexander McQueen, Nicole Farhi Parfums, Jasper Conran Men and Women collections, Lucy in Disguise with Lily Allen, Bella Freud Parfums, Jack Wills, Monsoon, Accessorize, Space NK, Topman’s signature fragrances and grooming range, Reiss Parfums, JLS Blockbusting ‘Kiss’ and ‘Love’ fragrances, Illamasqua’s award winning ‘Freak’ and ‘Freak Scarab’, Liberty Home collection, Miss Selfridges ‘Beau’ and ‘Etoile’ fragrances, and British classic brand Laura Ashley. Azzi has also created bespoke fragrances for art exhibitions, including ‘Build and Destroy’ at the Saatchi Gallery, ‘Daydreaming With James Lavelle…’ at London’s Haunch of Venison Gallery and also in Hong Kong, Philippe Parreno for the Palais de Tokyo, Kylie Minogue for the V+A Museum, and Meltdown Festival at the Southbank Centre. For Azzi’s outstanding contribution to British Creativity she was asked to participate in a government initiative to showcase British talent – The Great British Festival of Creativity. Azzi has also collaborated as an ambassador for YSL’s Black opium Fragrance aswel as Georgio Armani’s Si Parfum.
Azzi also creates exclusive bespoke perfumes for Hollywood movie stars such as Helena Bonham Carter, Tom Hardy, Noomi Rapace, Orlando Bloom and Johnny Depp to name a few. As well as working closely with Andre Balazs, on bespoke scents for his exquisite portfolio of Hotels, such as the Chiltern Firehouse in London & The Mercer Hotel in NYC.
“In creating a scent there is an entire process, I give attention to every last detail from concept, formulation, design, packaging, marketing and PR to ensure that dilution does not affect this perfect source of energy.” Her interest and passion for all that is fragrant began in India where she discovered, through exotic flavors and colours, the power of layering scents. She had an intrinsic early awareness that fragrances have the power to evoke emotions, and can be associated with a place or person to awaken memories and feelings. This drive and vision has already won her six coveted FiFi awards and has heightened her profile. Her expertise and knowledge is highly sought after, and she has been featured in numerous publications worldwide including iD, British Vogue, Marie Claire, Marie Claire Italia, WWD, US Vogue, Wink, Another, Grazia, The Independent Magazine, The Observer, Elle, The Sunday Times, GQ, ES Magazine, The Telegraph, Tatler, Harpers Bazaar, NY Times, Cosmopolitan, and Woman’s hour on BBC radio 4 and many more.
October 2015 saw the launch of an exclusive collaboration with leading luxury retailer Harvey Nichols. Under the moniker, The Perfumer’s Story, Azzi launched 11 limited edition men’s, women’s and unisex perfumes from her previously unreleased back catalogue. The first time that Glasser, who is known for her ground-breaking fragrances and iconic client portfolio, had made these scents available at retail.
As part of the collaboration, Azzi offered exclusive Bespoke fragrances, by appointment only through Harvey Nichols Concierge service for a limited period.