Bespoke co-branding


After working with British Fragrance House CPL aromas as Global creative Director for 20 years, Azzi became the Originator and co-founder of the award-winning Agent Provocateur Parfums where she successfully launched the brand in over 60 countries.

Azzi has also collaborated and created fragrances for the world’s top Fashion Designers including Alexander McQueen, Nicole Farhi, Jasper Conran, Lucy in Disguise with Lily Allen, Bella Freud, Jack Wills, Space NK, Rifat Ozbek, David Linley, JLS, Illamasqua’s ‘Freak’, Liberty of London’s Home collection and British classic brands TOPMAN, Reiss, Laura Ashley, Casamigos and Monsoon. 

Azzi has also collaborated as an ambassador for YSL’s Black Opium Fragrance as well as Giorgio Armani’s Si Parfum.

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After delving into David Linley’s head and encountering the many adventures that tell his story, his warmth and passion tell of the attention to detail of materials and textures, some so dense and warm. contrasting the light through to the heaviness, which becomes timeless.”

Azzi Glasser

It was almost disconcerting to find that somebody had read me in such a spiritual way.  It was like she’d nailed a part of me through pure osmosis.”

Bella Freud

Co-branding with Space NK, Monsoon, Topshop, Linley, Reiss, Topman, Liberty, Agent Provocateur, Bella Freud, Harrods, Jack Wills, JLS, Casamingos