After 20 years as a Creative Director creating scents for multiple brands and businesses, Azzi co founded Agent Provocateur fragrance and developed her bespoke business.
As a rebel in a traditional industry, her creativity, style and unique approach enabled her to build an enviable, iconic client portfolio like no other. This has included designing fragrances for Hollywood actors to help transport them into their roles, musicians wanting to translate their music to perfume, artists wishing to create an additional scent dimension that encapsulates their work, top hotels, restaurants and clubs desiring a signature mood fragrance, and designers wanting a scent statement for their brands and shows.
She has now opened her secrets of scent creation and launched her
The Perfumer’s Story range, telling stories in scent.